Most companies use the same old-school approach to marketing that they began with, whether that was 10, 20, even 30 years ago.
And that’s embarrassing. On too many levels.
More than anything, it telegraphs to your potential buyer that you’re out of touch. Or you don’t care. It doesn’t help existing clients love you more, either.
And that never, ever helps you compete in your marketplace. You must make your marketing smarter.